Every chiropractor we talk to wants the same thing, whether we're talking to someone fresh out of school or a seasoned pro in practice – to increase revenue AND to save time. A powerful and proven way to do this is through delegation, along with the strategic addition of niche treatments.
As our own Dr. Rob Scranton advises, “If there's someone in your office who can do something at least 85% as good as you can, then you should hand it off to them.” Let's delve into how embracing this principle can benefit your clinic, your team, and your patients.
Delegation: Empowering Your Team
We don't encourage you to do everything all by yourself. Let's ditch that antiquated idea of “hustle harder” to better manage your chiropractic practice. By empowering your team and delegating tasks that can be performed by others, you free up valuable time and resources to focus on your core responsibilities as a chiropractor.
For example, your chiropractic assistant can take on certain administrative tasks, patient education, or even therapeutic exercises, specifically with niche treatments. We want your workflow to be streamlined to ensure that you're investing your time and energy where it matters most – in patient care.
Adding Niche Treatments: Expanding Your Horizons
Niche treatments open a whole new world of revenue and can significantly increase your patient base. Niches like knee pain treatment, peripheral neuropathy, and plantar fasciitis treatments are increasingly in demand from patients needing specialized care. General chiropractic care isn’t always enough to fully support healing in these patients.
Adding these niche treatments into your practice allows you to not only fulfill this need but also position your office as a go-to clinic for these particular issues. Patients who find relief from specific health concerns will keep coming back – and tell others. Niches lead to patient retention, referrals, and, ultimately, revenue growth.
The Benefits of Empowering and Training Your Chiropractic Assistant
When you train your chiropractic assistant to play a more significant role in patient care and practice management, it can be a game-changer. Passing responsibility on to your assistant not only eases your workload but also gives them the gift of your trust. Giving your employees the ability to grow in their work environment is an important aspect of your leadership and helps build those relationships.
Well-trained assistants give more detailed, personal attention to patients, leading to increased satisfaction and loyalty.
They also allow you to focus on high-impact activities that can only be performed by the doctor, such as chiropractic adjustments. This ultimately improves patient outcomes! Delegating responsibilities to a skilled assistant can result in more efficient clinic operations, better time management, and improved financial success.
But don’t feel like you have to take this on all by yourself and reinvent the wheel! At Clinic Masters, we have coaches and a whole program to effectively train your team in niche treatments and office management while providing full support.
Topics include finding areas of opportunity in your clinic to grow and improve, best office practices, phone scripts, and mindset. We provide tools for tracking documents and a care plan calculator to create accuracy in the clinic. As a clinic and as a team, you’ll celebrate your current strengths but also look internally to see where you can learn and grow.
Simplify for Exponential Growth
By empowering and training your chiropractic assistant, you optimize your clinic's efficiency and enhance the patient experience. Embracing niche treatments helps attract a specialized patient base, leading to financial growth.
Are you ready to simplify your clinic experience for exponential growth in 2024? Join us at our Niche Academy Bootcamps, like the Knee Pain Bootcamp on January 26-27 in Atlanta, GA. Explore our upcoming events and coaching services at clinicmasters.com or text us at 435-447-4680 to embark on your journey to success.